Best Towels Of 2024. We tested nearly 100 bath towels in the lab and at home to find the best options for every budget. Boll & branch plush bath towel, $49

I’ve tested some of the best bath towels on the market, so you can rely on my trying before you buy. Design experts from brooklinen and coyuchi share top tips for shopping for bath towels, plus nbc select staff share their favorite towels to buy in 2024.